The YouTuber boxing mania began in August 2018 when Logan Paul squared off against Olajide William Olatunji, who goes by KSI on YouTube, and sold out the Manchester Stadium and had over a million PPV purchases. Rodin Eckenroth / Getty Images Allen Berezovsky/FilmMagic There definitely has to be some animosity." Influencers have moved into the boxing space and there may be no going backīryce Hall and Austin McBroom are set to fight each other as part of the "Social Gloves: Battle of the Platforms" event. "We can't just go up there and say we are best friends, I don't think anybody would be interested in that. "Fans want to see beef, whether it's real or fake, it doesn't matter," McBroom said. Having a feud or a beef helps build the excitement for the match and McBroom believes it is crucial for fan engagement. Though family vlogging and lip-synching might be two different forms of content, both McBroom and Hall are linked in their affinity for being tied up in internet drama. "I'm able to step outside my brand a little bit with this event and let people know I have to do things a little differently in order for this to happen." "My brand is a lot different than all these other guys," McBroom said. He's taken this opportunity to try and transition his content out of the family-friendly vlogs that have allowed him and his wife Catherine Paiz to become successful influencers who in 2019 purchased a $10 million Los Angeles home.
With Logan fighting Mayweather last weekend and Jake going a "different direction," this left Hall who he described as "young and immature."įor the past three months, McBroom says that he's been training every day with regularly running, preparing at the gym, and cryotherapy.
He's young and immature and I'm going to teach him a lesson."Īccording to McBroom, he originally had three potential targets on his list: Logan Paul, Jake Paul, and then Bryce Hall. "We have real beef, I wouldn't say I hate him but just don't like him.
"Him and I definitely don't like each other," McBroom told Insider. The fight is due to take place at the Miami Gardens' Hard Rock Stadium on Saturday, June 12.Account icon An icon in the shape of a person's head and shoulders. Both Hall and McBroom have nearly 20 million subscribers on their respective platforms. The fight between Hall and McBroom is taking place as part of the Social Gloves: Battle of the Platforms event, which pits TikTok stars against YouTube ones. KSI rose to fame by posting video game commentaries of FIFA matches that he posted to his YouTube channel, while Paul initially gained a following by creating short comedy sketch videos for the now-defunct video sharing platform Vine.
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This was despite neither of the men having a professional history in boxing. The fight became the largest YouTube streaming event ever at the time, according to Men's Health magazine, and drew in $3.5 million in live gate revenue. The phenomenon of internet personalities-turned-boxers has emerged in recent years with the 2019 KSI-Paul bout being one of the most high-profile examples.
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